The blogs that I read day in, day out, are the very similar to the blogs that I first found 4 years ago; Daily Garnish, Hungry Runner Girl, Carrots N Cake, Fannetastic Food, Healthy Happier Bear. I originally found them some of them through a Food Blogging competition, and kept reading as I found fitness and trained for my first marathon.
The thing that all of these blogs have in common (other than being American!) are that they all show the author’s life. It isn’t just a factual resource, they share their day-to-day lives, their families, their trips etc. I feel like I know them – in a non-creepy way!
Over the past year or so, a lot of bloggers have moved away from this style of blogging, and post more informational, factual blogs; tips & tricks, advice, race recaps etc, this I find particularly true of British bloggers.
Whilst this may be better for SEO, search purposes and finding readers looking for a particular subject, I find they are not the blogs that I subscribe to. I read magazines for that type of info, I’m looking to blogs for real life, and how people stay fit and healthy in a realistic manner. I’ve found that often my most popular blog posts are the ones where I share my life, my struggles, my fears and my successes. They help create dialogue with readers.
I’ve had some questions recently about whether I find my blogging topic – Fitness and Health limiting in terms of what I can and can’t post. The answer is no. This blog shows my balanced life, it shows the burgers and fries, the cocktails and the parties as well as the long runs, the healthy breakfasts and the rooftop yoga.
With that said, what you blog has to be interesting for others to read. I have written posts where I’ve deleted it halfway through because I was boring myself! I know some bloggers would recommend that you stick completely to your chosen topic with no deviation, which is great if that’s what you want your blogs sole focus to be, however it’s your blog and you should be able to write what you like!
Remember when you write a blog post you should be asking yourself;
- Is this interesting? (what is the hook to keep reader’s engaged?)
- Is this helpful? (what is the reader taking away from this post?)
- Is this something I am proud and happy to have on my blog? (For me this means no PR written content or regurgitated press releases).
Stay on brand – be brand YOU!
Over the next few months and years, I’m going to be sharing my journey through University, returning to life as a full time student to become a Registered Dietician. There will still be running tips, race recaps, fitness classes on trial, but there will also be more of my life on show.
I’d love to hear your opinions on this, do you stick to very specific blog topics or is yours a story of your life? How do you decide what to blog about and what not to blog about?